Lessons from the Microsoft Photoshop fiasco; Agencies, marketers need to think globally, even for regional work
NEW YORK, NY — A lot of global marketing is about translating a single idea for dozens of markets. But, let’s face it, local executions don’t stay local for long, especially if they offer bloggers a chance to embarrass a multinational brand.
Microsoft learned this last week, when blogs and mainstream media alike seized upon an image from Microsoft’s Polish business website featuring a clumsy Photoshop job that turned a black man white. To read the full story from Advertising Age click here.