Hispanic agency Dieste’s longtime chief creative Aldo Quevedo is leaving at the end of the year, and will be replaced by Paco Olavarrieta, who joined the Omnicom Group shop a year ago as chief content curator.
Mr. Quevedo has been at Dallas-based Dieste for 17 years, most recently as both president and chief creative officer. He is also chairman-elect of the Association of Hispanic Advertising Agencies and is due to take over in April 2013 as chairman. He said today that will still happen.
Mr. Olavarrieta, a leading Hispanic creative who has worked at large Hispanic agencies and done two startups, will assume the chief creative office role on Jan. 1, 2013, and split his time between Dallas and Dieste’s growing office in New York, where he is based now.
Read more at AdAge Hispanic