MAIMI, FL, June 24, 2021 - (LATINX NEWSWIRE) - The end of cookies opens the door to the arrival of the data privacy era. In this June issue of FastFWD, a group of industry leaders offer their advice and opinions on how to face this new turn of the digital ecosystem. This group include: Eric …
MAIMI, FL, June 24, 2021 - (LATINX NEWSWIRE) - The end of cookies opens the door to the arrival of the data privacy era. In this June issue of FastFWD, a group of industry leaders offer their advice and opinions on how to face this new turn of the digital ecosystem. This group include: Eric Tourtel, Latin America CEO of Teads; Fernando Silva, Managing Director LatAm, Podean; Ana Laura Jiménez Peña, Managing Director Mexico, DynAdmic; Gabriel Richaud, CEO, IAB Mexico; Sebastián García, SVP Business Development LatAm, Retargetly; and Sebastian Terzi VP Managing Director, IGNIS Media Agency, offer their advice and opinions to face this new turn of the digital ecosystem
"Now we are seeing how new technologies are incorporated in the industry to be able to do personalized targeting, attribution and measurement, but in a more private way for the user," said Tourtel.
While, for Jiménez Peña, the elimination of third-party cookies is an important step for safeguarding the privacy of users on the network, “and the alternative to this elimination is the contextual analysis that allows reaching the user with a key message that it is interesting and at the right time.”
"I think the key is to use your own ecommerce platforms or leverage platforms such as Amazon or MercadoLibre", pointed out Silva. While Ricahud said that self-regulation policies should be supported from the advertisers themselves that allow them to propose a correct use of social platforms for their communication tactics.
García wondered how much regulation helps to solve the most important problems in social networks, "which are centrally two things: hate speech and disinformation." While Terzi believes that this has greatly impacted Mexico, US, Europe and northern markets. "Obviously the percentage there is much higher, and not in Latin America and even less in Argentina," he said.
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