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PRODU Opinion Felipe del Sol of Admetricks: Measurements should go back to basics

MIAMI, FL — October 14, 2021 — (LATINX NEWSWIRE) — For Felipe del Sol, CEO of Admetricks, when it comes to measurements it is time to put aside the differences between the offline and online world. “I believe that measurements should go back to basics, return to what is simple, clear and known”, he highlights …

MIAMI, FL — October 14, 2021 — (LATINX NEWSWIRE) — For Felipe del Sol, CEO of Admetricks, when it comes to measurements it is time to put aside the differences between the offline and online world.

“I believe that measurements should go back to basics, return to what is simple, clear and known”, he highlights in his article “There are great inefficiencies in the measurements of online advertising”, published in a new edition of PRODU Opinion.

He proposes to use the same language and measure what is most difficult to fake: people. "We must to think about them again" and establish user-based digital advertising measurements such as reach and frequency.

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About Admetricks

Admetricks give you control of what is going on in the digital advertising market. With Ad Intelligence you can know the reach, frequency, GRPs, impressions, and advertising spend that any brand has in digital advertising. And with Brandy Social you can compare the content of brands on social media networks.

Ad Intelligence allows you to know the market share of different brands in a category, what are the media plans of competitors, the individual and incremental contribution that each publisher contributes to the reach, obtain GRPs to compare with offline media, and verify that the campaigns was displayed in a publisher.

Brandy Social allows you to understand the creativities and the performance of the contents of the brands versus their competitors in social networks (Facebook, Instagram, YouTube, and Twitter) in a single and simple view.

Ad Intelligence is available for 19 countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Dominican Republic, Spain, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela, and Brandy Social for the world.