Austin, Texas-based advertising agency LatinWorks has been named Multicultural Agency of the Year by Advertising Age and Creativity, marking the fifth year in row that the agency has been recognized by these leading industry publications for its outstanding work.
Founded in 1998 with a vision to engage the booming Hispanic market in an authentic, progressive way – a departure from pervasive stereotypes and conventional wisdom – LatinWorks has grown from a small agency of just two individuals into the most awarded multicultural agency in the United States over the last four years, with 135 of the most talented marketing professionals from the U.S. and Latin America and an impressive client roster.
Last year was a pivotal year for LatinWorks: the agency launched its own proprietary groundbreaking research to explore the new Hispanic social context more deeply. The insights gleaned from this research have allowed the agency to take its work to new heights, not only by powering the creativity behind its marketing solutions, but also by better guiding the strategic foundation that clients need to connect with the new transcultural consumer in more effective ways.
Building off the success of its award-winning client work in 2011, LatinWorks has continued expanding its industry footprint at a steady pace through new business wins and organic growth. With a tailored approach to new business, the agency has strategically selected certain types of business opportunities, working for clients whose brand challenges are exciting opportunities for the agency and clients who share its belief in the power of strategy and creativity as the key pillars for developing effective marketing solutions.
The Multicultural Agency Award winner was announced as part of the Advertising Age and Creativity annual A-List Special Report issued on January 23, 2012. LatinWorks was selected by the editorial staff at Advertising Age and Creativity from hundreds of submissions from agencies representing the U.S., Canada and countries around the world to determine this year’s winners. To read about LatinWorks and the 2011 Agencies of the Year, visit AdAge.com: http://adage.com/article/