Cine Las Americas Takes Gold for Radio Campaign Inspired By Crazy Speeches by Latin American Leaders
LatinWorks was the big winner among U.S. Hispanic agencies at last week’s Cannes Lions International Festival of Creativity, picking up two Lions for new twists in long-running campaigns for Austin’s Latin film festival Cine Las Americas and anti-child obesity effort Active Life.
The Cine Las Americas campaign, winner of a Gold Lion in the radio competition, mines the seemingly endless supply of bizarre but genuine public statements made by megalomaniac Latin American heads of state (Venezuelan President Hugo Chavez is a favorite target). The tagline is always: “If this is our Latin American reality, imagine our films.”
Read the entire article at Ad Age.