LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.

“I believe that the combined experience of LatinPointe and The Lippin Group in the development and implementation of outreach programs to the Hispanic community is second to none,” Mr. Chavez stated. “Our success is based on our knowledge of the Latino culture and our ability to translate that know-how into impactful initiatives.”

“With the increase in population and purchasing power of the Hispanic community, many companies should be asking, ‘How do I most effectively reach this important group?’ We have the combined experience and relationships to connect brands with the diverse Hispanic population, especially in the areas of entertainment, travel, lifestyle, sports and digital media,” said Mr. Lippin.

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