There’s a growing online audience of people of color. Latinos and African Americans are more than twice as likely to use Twitter as white non-Hispanics, according to the Pew Research Center’s Internet and American Life Project.
Much of the reason? Cell phones. Nearly 90% of English speaking Hispanics use mobile devices. But New York Daily News columnist and author Juan Gonzalez said it’s an extension of Latino culture.
“I think there’s always been a tradition in the Latino culture, a tradition of word spreading news and information, gossip, word of mouth spreading, from family members to friends, neighbors of the same town or whatever,” Gonzalez said.
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