Mobile is the fastest-growing platform in the world. In the U.S., for example, there are more than 290 million mobile subscribers. And this growth is not only about penetration. It’s reshaping the way consumers use their devices. The mobile industry estimates that, by the end of this year, almost 90 percent of all new phones sold in America will be smartphones.
In that same direction, according to Google, mobile web traffic will surpass PC traffic in 2013. It’s clear that, for marketers, mobile marketing represents a powerful tool whose role needs to be redefined.
Digital Divide or Digital Conquest?
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