Defying Easy Categorization: Latinos & Communication Technology
Three reports released recently — “Latinos and Digital Technology” by the Pew Hispanic Center, “35% of American adults own a smartphone” by Pew Internet, and “Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market”by the Nielsen Company — on the use of communication technology among Latinos provide ammunition for very different conclusions about the dynamic between Latinos and technology and where the market may be heading when it comes to phones and internet usage.
The studies themselves are excellent, unsurprisingly, given the sources. But they challenge us to avoid oversimplifying and to think flexibly and holistically about how Latinos use communication technology today.
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