The 2011 Oscar craze is gone, and so too its attempt to bring in a younger audience. The 83rd Annual Academy Awards viewership was down 10 percent versus the previous year, including a 5 percent decrease in the 18-35-year-old audience.
Movie theater attendance was also down: a 5 percent decrease in 2010, while January 2011 was the worst January in 20 years in terms of ticket sales. DVD revenues continue to decline (11 percent drop); and taking into consideration that DVD sales and rentals account for about half the profit of a movie, the picture doesn’t look good at all.
What’s happening to the movie industry? Perhaps Hollywood is not fully taking advantage of America’s new demographics.
Read the entire article by Gustavo Razzetti at ClickZ.