Keynote speaker for the night is Glenn Llopis, founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity.

“Leadership in America should represent a voice that is diverse in its spirit, attitude and ownership. A voice that inspires us all to take action for the betterment of a healthier whole.” -– Glenn Llopis

The Santa Clarita Valley Latino Chamber of Commerce, the first Latino chamber in Santa Clarita and the fastest growing in Southern California, will celebrate its first anniversary with its first-ever Annual Awards Banquet, Friday, Sept. 23, 2011 at the Valencia Hyatt Conference Center Grand Ballroom, during a night featuring gourmet dining, a VIP reception, music and dancing until midnight. The celebration is sponsored by Wells Fargo recognizing the success, growth and leadership of Hispanic business owners.

A year ago, SCV local business owner Robert J. Pacheco, a Valencia-based CPA, had the courage and filled a need for local Latino business owners by founding the SCV Latino Chamber of Commerce. He united forces with consultant Bill Miranda, television content developer Raul Alberto, of 360 Live Media, Isaac Barcelona, District Representative for Assemblyman Steve Knight, 36th Assembly District, and other Latino Business Owners and Leaders.

“We started the chamber in June 2010, and we just passed our 100th member.” Commented Bob Pacheco- Founder.

“The SCV Latino Chamber of Commerce’s evening of celebration and networking begins with a cocktail hour and VIP reception, followed by an awards banquet honoring this year’s selections for New Business of the Year, Sponsor of the Year, Community Leader of the Year, Sponsor of the Year and much more. Events begin at 5:30 p.m. We are very fortunate to welcome all our guests as well as our sponsors,” says Bill Miranda, SCV Latino Chamber’s CEO.

Keynote speaker for the night is Glenn Llopis, founder of the Center for Hispanic Leadership and the Center for Innovation and Humanity. A consultant and frequent speaker on topics including issues concerning the global workplace, innovation, maintaining ethical leadership and helping employees find new purpose, Llopis is also the author of Earning Serendipity: Four Skills for Creating and Sustaining Good Fortune in Your Work, Why Hispanic Leadership will Save America’s Corporations, and Why a Personal Employee Brand will Save Your Career and Your Workplace. Llopis’ talk for the evening will focus on improving business leadership and increasing innovation in the workplace by developing of an understanding of the immigrant perspective.

Llopis has made frequent television appearances on CNN, MSNBC, Univision, Fox News, NBC and ABC.

VIP sponsorship packages are available that include a VIP promotional booth, sponsorship recognition in the event program, a VIP table with seating for 10, as well as publicity in the SCV Latino Chamber of Commerce’s Valleys Magazine, Our Valleys Magazine Tidbits Magazine, event flyers, social media promotions, KHTS Radio commercials and other advertising.

“Attendance and sponsorship at this event are fantastic ways to support the Latino business community in Southern California and present your business, agency or brand’s advertising to the Hispanic market,” commented Patricia Gracia, Power Media Group’s Founder and SCV Latino Chamber Board Member.

“The Hispanic population in the US is growing at a tremendous rate, and so too is the advertising Hispanic market. According to the 2010 US Census, Hispanics in the United States already account for some 16.3 percent of the total population, a potential $1 trillion market for goods and that number that will grow to 25 percent of the total population by 2050. By far the largest source of population growth in America, the Hispanic population grew 43 percent over the last decade, accounting for 56 percent of total US population growth,” added Patricia.

With a population of more than 50.5 million Hispanics, the US is the fifth-largest Spanish-speaking country in the world with the Hispanic population more than doubling in many states. Most of the US Hispanic population, some 79 percent, speak Spanish in their homes, and 70 percent watch Spanish-language television, listen to Spanish-language radio and read Spanish-language newspapers or other media, creating a huge potential for businesses in the advertising Hispanic market. Surveys have shown the Hispanic population spends on average more than half its day engaged with television, the internet or other technology, and most have a strong commitment to family, religion and heritage.

“As an added bonus in addition to inclusion in the evening’s program, member directory and sponsor ads, the event’s sponsors will also have the potential to reach 18,000,000 viewers when the Annual Awards Banquet is broadcast by KXLA via Direct TV, the Dish Network and Time-Warner Cable.” Commented Raul Alberto- SCV- Latino Chamber Co Founder.

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