– Discovery Familia sponsored the survey in partnership with the Hispanic Public Relations Association, the Hispanic PR Blog and Mami2Mommy
LOS ANGELES, CA – A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.
Sponsored by Discovery Familia in partnership with the Hispanic Public Relations Association, the Hispanic PR Blog and Mami2Mommy, the 2010 Latino Bloggers Compensation Survey drew responses from 80 Hispanic bloggers that write about topics ranging from motherhood to technology.
“We know the topic of compensation is a sensitive one and at times controversial for bloggers.” said Lourdes Rodriguez, president of HPRA Los Angeles. “But at the same time this information is invaluable to brand marketers and agencies. This is just the first of many larger initiatives that HPRA is undertaking with the Hispanic PR Blog and Hispanicize to shed more light and insights into the field of Latino social media.”
Among the compensation survey’s findings were that:
– 88% of the Latino bloggers surveyed felt compensation was important to them
– 52% of Latino bloggers said it was important for Hispanic bloggers to standardize the rates they charge for sponsored posts and Twitter events
– 61% of the bloggers surveyed are presently accepting Google or other advertising network ads
The full results of the survey, including specific insights into the rates most bloggers feel should be charged for such social media marketing tactics as Twitter parties and sponsored post are available online at http://www.slideshare.net/Hispanicize/2010-latino-blogger-compensation-survey.
In addition to the survey, a free, 1-hour national webinar that features four top Latino mom bloggers is available at http://www.hispanicprblog.com/hispanic-social-media-insights/mamis-webinar.html.
The mami bloggers webinar, sponsored by Discovery Familia and PR Newswire in partnership with HPRA, the Hispanic PR Blog and Mami2Mommy features top Latina mom bloggers Mami of Multiples, Mama Contemporanea, Latina On a Mission and Mami2Mommy. A new Facebook fan page has also been created to help marketers and other organizations learn more about how to work with Latina and Latino bloggers at www.facebook.com/hispanicize.
About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $230,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.
About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its daily newsletter regularly features columns, stories, white papers, job postings, calendar events and more.
Hispanic Media Trainers, LLC, is the parent company of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, the soon to be launched website for Latino bloggers and brands called Hispanicize.com and the bilingual creative parenting blog, PapiBlogger.com. You can follow the Hispanic PR Blog on its Facebook Fan Page at http://www.Facebook.com/hprblog or on Twitter @HispanicPR. To follow Hispanicize, go to http://www.Facebook.com/Hispancize or go to our Twitter handle @Hispanicize.
About the Mami 2 Mommy Blog
Jennifer Salazar Hutcheson is founder and editor-in-chief of the bilingual blog, Mami2Mommy.com. As a new mami she wanted to provide other moms with a platform to be heard – una comunidad with many voices. And to further reach the fast-growing, underserved market of modern, confident Latinas she co-hosts Chicas Chatting on Blog Talk Radio. You can also find Mami2Mommy on Twitter @Mami2Mommy and on Facebook at http://www.facebook.com/mami2mommy.
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