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Hispanic PR Blog

26 Mar, 2012 0 Hispanic Social Media Insights 0 Hispanic Marketing

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Marketing & The Hispanic Baby Boom
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Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in the youngest of demos. While a slight dip in the birth rate correlated with the economic crisis, the parting of recessionary clouds and a recovering housing market may reignite what has been a steady cultural explosion.

One-fourth of children in the U.S. are Hispanic. While this expanding segment represents a marketing opportunity, many of them are second- or third-generation, and accordingly, advertisers need to keep culture and language in mind.

Read the entire article at AdWeek.

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