Are U.S. Latina bloggers optimistic about the opportunities that exist in the digital marketing industry? How is the industry evolving and what does it mean for professional Latina bloggers? Which brands are successfully integrating culturally relevant campaigns that resonate with this niche group?
These are just some of the questions that a new anonymous national survey of Latina professional bloggers will attempt to uncover over the next few weeks. The 2015 Latina Blogging Industry Survey conducted by the Latina Mom Bloggers digital influencer network and iBlog magazine in partnership with BodenPR, officially launched this week and can be accessed here:http://iblogmagazine.com/iblog-latina-survey/.
The national online survey will uncover the continuing evolution of Latina bloggers’ beliefs about their careers and their use of social media and technology. The survey will also address what best in class processes brands should follow when engaging with and building relationships with Latina bloggers. Building upon the first survey, the 2nd annual survey targets the most prominent and influential Latina bloggers based in the U.S. and Puerto Rico.
“The voice of Latina bloggers represents an enormous opportunity for brands,” states Natalie Boden, founder and president of BodenPR. “Latina bloggers are a powerful influence on Latina consumers, who hold the majority of the Hispanic market’s $1.5 trillion in purchasing power in their hands. It’s important that we understand what drives and inspires them – as Latina bloggers play not only an important role in the economy, but also in our communities, in our society and in shaping the multicultural fabric of our nation.”
Latina Mom Bloggers, iBlog magazine and BodenPR will present the 2015 Latina Women’s Blogging Industry Survey findings during the 6th Annual Hispanicize 2015, Latino trends and influencer event taking place March 16-20, at the InterContinental Miami hotel. The final findings also will be available via a downloadable report that can be accessed at www.iblogmagazine.com.
“Our partnership with iBlog magazine reinforces our commitment to help elevate the Latina blogging industry by better understanding professional Latina bloggers’ attitudes toward their profession,” said Cristy Clavijo-Kish, Latina Mom Bloggers Partner and Co-Founder. “We want to encourage as many Latina bloggers as possible to take the short survey so that we can ensure their voices are heard by industry leaders.”