Kmart adds celebs to Latina blogger community

Sofía Vergara

NEW YORK: Hispanic celebrities, including Sofia Vergara and Cristina Saralegui, will soon be lending their voice and presence to Kmart’s Latina Smart blogger community, which launched this May.

“We will be introducing our celebrity voices very shortly,” said Mark Synder, CMO of Kmart, following today’s media luncheon in New York City focused on its offerings for the upcoming back-to-school season. “[They] will be involved in Twitter parties and will participate in advancing our story. Both of those ladies are very well …

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