The Latin Recording Academy Board of Trustees has appointed Gabriel Abaroa Jr. to President/CEO of The Latin Recording Academy. Abaroa has been President of the nonprofit music membership organization since March 2003.
"Gabriel has graciously served The Latin Recording Academy for the past seven years as President, making immense strides to reach an international audience and establishing the Latin GRAMMY® Awards as a brand recognized worldwide," said Latin Academy Chair of the Board Luis Cobos. "He continues to demonstrate great leadership and is determined to create and support new initiatives and programs that will further increase the visibility of Latin music and culture. He has successfully led the Latin GRAMMYs through its milestone 10th celebration with vision and purpose, and we look forward to his continued success and accomplishments as The Latin Recording Academy enters its next decade."
Under Abaroa’s watch, The Latin Recording Academy has increased its membership significantly. In 2009, a new comprehensive website (www.latingrammy.com) — presented in English, Spanish and Portuguese — was created allowing members and the general public access to regularly updated information about the various events, programs, and initiatives The Latin Recording Academy produces throughout the year. Additionally, he launched a biweekly newsletter aimed at keeping members informed of upcoming events, recaps and accomplishments. In conjunction with the 10th Annual Latin GRAMMY Awards, The Latin Recording Academy introduced a new and successful social media plan including the creation of official pages on Facebook and Twitter. This allowed members and fans, as well as artists themselves, opportunities to interact and discuss nominees, performances and winners.
Successful events that continue to thrive under Abaroa’s leadership include the annual tribute gala honoring The Latin Recording Academy Person of the Year (Gilberto Gil, Carlos Santana, Jose Jose, Ricky Martin, Juan Luis Guerra, Gloria Estefan and Juan Gabriel, have been honored during Abaroa’s tenure), and the Special Awards Ceremony (recognizing Lifetime Achievement Award and Trustee Awards), which was institutionalized as a way to recognize and honor the work of legends in Latin music.
Before becoming President in 2003, Abaroa served as the Vice Chairman of The Latin Recording Academy Board of Trustees. Prior to that, he also held the position of CEO at both Wireless Latin Entertainment and IFPI Latin America, the international recording industry association. He is a proud member of the National Council of La Raza, a Trustee of the Miami Symphony Orchestra, and a member of Enlace México. Abaroa comes from a family of talented musicians and entertainment business professionals.
Abaroa reports to the Board of Trustees of The Latin Recording Academy and leads a staff that works in Los Angeles and Miami.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visitwww.latingrammy.com. For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.