The 23rd Annual Billboard Latin Music Conference Presented by State Farm® will gather hundreds of industry leaders and influencers, featuring panel discussions with today’s top artists and executives. Held April 23 to 26, at the JW Marriott Marquis in Miami, Florida, the conference kicks off with a showcase honoring “El Caballo Mayor” Johnny Ventura on his 55 years of musical career. Information about registration can be found at

“When it comes to supporting the best in Latino artists, few things make us more proud than to again be the title sponsor of the Billboard Latin Music Conference and Awards,” said Pam El, State Farm Marketing Vice President. “Not only does Billboard do a great job in recognizing and promoting the talented pool of Latino artists that are climbing the charts, they also bring together a veritable who’s-who of the music industry and marketing world to discuss the powerful role music plays in the lives of today’s Hispanic audiences. We feel privileged to be able to support such an important occasion that highlights the central role music plays in our customer’s lives.”

Internationally renowned Pitbull will be showcased at the Superstar Q&A discussing his rise to the top and entrepreneurial ventures. Other celebrity panels include: Q&A with Don Omar: Unveiling the Strategy Behind the Hits. The Being Social panel features urban music pioneer, entrepreneur and social media leader, Daddy Yankee. Q&A with Jenni Rivera: The Diva We Want To Know where Jenni will discuss her career as an artist and entrepreneur. How I Wrote That Song – Presented By BMI featuring Chino & Nacho; Horacio Palencia and Gocho. Gerardo Ortiz, 3BallMTY and the teams behind their success will participate in the Regional Mexican panel.

The Marketing Exchange hosted by Telemundo and Mun2 features panels such as Targeting Music about winning strategies from music mogul Emilio Estefan and Target VP of Entertainment John Butcher; and Reaching The New Latino: How brands and agencies are targeting the “New” US Born Latino via music and music branded events. The Exchange features guest speakers from PepsiCo, Republica, Globalhue, Verizon Wireless and UMLE; and culminates with the presentation of the Marketing Awards honoring the year’s best advertising, branding and sponsorship campaigns that use Latin artists and their songs.

The conference will also feature sessions with Pandora CEO Joe Kennedy, the SBS Entertainment team, a presentation by LiveNation, and a Q&A with Univision Radio President Jose Valle.

The week culminates with the Billboard Latin Music Awards Presented by State Farm® – the most prestigious awards show in the Latin music industry. The awards show, produced and broadcast live by Telemundo on Thursday, April 26 at 7PM (6PM Central), honors the biggest stars based on the Latin Billboard charts, and features performances by top artists across all genres of Latin music. For more information about the 2012 Billboard Latin Music Conference, visit: Follow us at and Twitter @BillboardEvents.

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