Billboard has announced the finalists for the second annual Billboard Latin Music Marketing Awards. The presentation of the Billboard Latin Music Marketing Awards is the climatic event of The Marketing Exchange, a series of panels and events that showcase the ins & outs of branding, sponsorships and partnerships. The Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2, take place during the 23rd annual Billboard Latin Music Conference & Awards, presented by State Farm®, from April 23 to 26 at the JW Marriott Marquis Miami. Information about registration and the complete conference schedule can be found at www.BillboardLatinConference.com.
The finalists for the second annual Billboard Latin Music Marketing Awards are:
| Best Print Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| 1) Dr. Pepper | Lopez Negrete Communications | Vida23 | Pitbull//MR. 305/POLO GROUNDS/SONY |
| 2) Western Union | Love in Any Language | Daddy Yankee/ EL CARTEL RECORDS | |
| 3) Grito Canalla | Unusual Communication | Acuérdate de este Canalla | Grito Canalla |
| Best Online or Social Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| 1) Coca-Cola | Seremos Mas | Chino y Nacho/UMLE | |
| 2) Heineken | Nevarez Communications | Noches Latin Grammy | Gocho, Alexis y Fido, Siete and Dj Candy Boy/VARIOUS |
| 3) Time Warner Cable | Edelman, Castells & Asociados, Creative Artists Agency/UMLE | El Reto Fast Five – The Time Warner Cable Hispanic Heritage Month Campaign | Don Omar/UMLE |
| Best Tour Sponsorship: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| 1) 5 Gum | Cardenas Marketing Network | 5 Gum Camila Dejarte De Amar Tour | Camila/SONY MUSIC LATIN |
| 2) MetroPCS | Richards Group | MetroPCS/Huawei Present the Enrique Iglesias Euphoria Tour | Enrique Iglesias/UMLE/REPUBLIC |
| 3) Post Honey Bunches of Oates- Jencarlos Canela | MV42 | Post Honey Bunches of Oats | Jencarlos Canela/BULLS EYE |
| Best TV Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| 1) Target | Grupo Gallegos | Target Fall Campaign | Ximena Sariñana, Koko, Pinker Tones & Plastics Revolution/Various |
| 2) AT&T | Bravo/UMLE | Paulina Rubio AT&T Blackberry 4G Campaign | Paulina Rubio/UMLE |
| 3) Dr Pepper | Lopez Negrete Communications | Vida23 | Pitbull/Mr. 305/Polo Grounds/Sony Music |
Advertising and marketing agencies, as well as record labels presented submissions of marketing, branding and sponsorship campaigns executed during the eligibility period of January 1, 2011 to December 31, 2011. The campaigns were judged by a panel of music industry experts in the areas of innovation, creativity, content and measurement. All finalist campaigns will be featured at the conference. Winners will be honored at the Billboard Latin Music Marketing Awards reception, and will be featured in Billboard Magazine and Billboard.biz, with a link to their campaign and website.
The conference will feature The Marketing Exchange Hosted by Telemundo and Mun2, a series of special panels that highlight today’s most relevant topics. Taking place on Tuesday April 24, The Marketing Exchange will feature exciting panels in the areas of: Reaching the new Latino, exploring how brands and agencies are targeting the “New” US Born Latino via music and music branded events AND FEATURING SPEAKERS LIKE GUSTAVO LOPEZ, UMLE’S EVP OF BRAND PARTNERSHIPS & DIGITAL AND Javier Farfan, Senior Director, Cultural Branding, PepsiCo.; Targeting Music a panel about the winning strategies from music mogul Emilio Estefan and Target VP of Entertainment John Butcher; Approaching Brands for your musical product, from sponsorships to experiential marketing, the ins and outs of connecting with brands and marketers for maximum benefit; Case Study: Walmart Presents Acceso Total, about tracking growth and results from a unique performance partnership between label, artist and retail; The Anheuser/Busch/Pitbull partnership: a case study; and culmination with the second annual Billboard Latin Music Marketing Awards.
To date, other confirmed participants at The Marketing Exchange include: Jorge Plasencia, Chairman/CEO, Republica; Carlos Munoz, Senior Vice President/Group Account Director, Globalhue; Lily Juliano, National Hispanic Segment Manager, Verizon Wireless; Rick Marroquin, Lifestyle Agent, CAA; Elena Sotomayor, VP Event Marketing/Ideation/Sales, Cardenas Marketing Network; Erica J. Moreira, Attorney, AMP Law, PLLC; Javier M. Delgado-Granados, Marketing Manager, Multicultural Manager, Walmart; Julio Vega, VP of Latin Purchasing, Sales and Marketing, Music, Movies and Books, Anderson Merchandisers; and Rudy Beltran, Marketing Director, Anheuser Busch; among others.
Artists also scheduled to participate in the conference include: Pitbull, Jenni Rivera, Emilio Estefan, Gerardo Ortiz, 3BallMTY, Chino & Nacho and Daddy Yankee, among others. The renowned conference features three days of provocative panel discussions, networking receptions, and exclusive access to events all week long, including the Billboard Bash –a pre-Billboard Latin Music Awards show celebration featuring performances by some of this year’s finalists, and The Billboard Latin Music Awards Presented by State Farm®– the longest running and most prestigious awards show in the Latin music industry. The awards show, produced and broadcast live by Telemundo on Thursday, April 26 at 8PM (7c), honors the biggest stars based on the Latin Billboard charts, and features performances by top artists across all genres of Latin music.