Billboard announced the winners of the second annual Billboard Latin Music Marketing Awards sponsored by Telemundo and mun2. Western Union, Coca-Cola, 5 Gum and AT&T were the winning brands in four separate categories. The presentation of the Billboard Latin Music Marketing Awards were the climatic event of The Marketing Exchange, a series of panels and events that showcased the ins & outs of branding, sponsorships and partnerships. The Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2, took place on April 24 during the 23rd annual Billboard Latin Music Conference presented by State Farm® at the JW Marriott Marquis Miami.
Reflecting the new trends in Latin Music Marketing and the new forms of innovation and creativity in the industry, the Billboard Latin Music Marketing Awards recognized and honored the best marketing, branding and sponsorship campaigns that used Latin artists and songs during the past year. The event was part of The Marketing Exchange sponsored by Telemundo and Mun2.
The winners of the second annual Billboard Latin Music Marketing Awards are:
| Best Print Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| Western Union | Love in Any Language | Daddy Yankee/ EL CARTEL RECORDS | |
| Best Online or Social Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| Coca-Cola | Seremos Mas | Chino y Nacho/UMLE | |
| Best Tour Sponsorship: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| 5 Gum | Cardenas Marketing Network | 5 Gum Camila Dejarte De Amar Tour | Camila/SONY MUSIC LATIN |
| Best TV Campaign: | |||
| Campaign Brand | Agency | Name of Campaign | Artist/LABEL |
| AT&T | Bravo/UMLE | Paulina Rubio AT&T Blackberry 4G Campaign | Paulina Rubio/UMLE |
Advertising and marketing agencies, as well as record labels presented submissions of marketing, branding and sponsorship campaigns executed during the eligibility period of January 1, 2011 to December 31, 2011. The campaigns were judged by a panel of music industry experts in the areas of innovation, creativity, content and measurement.
The Marketing Exchange sponsored by Telemundo and Mun2 featured exciting panels in the areas of: Reaching the new Latino, exploring how brands and agencies are targeting the “New” US Born Latino via music and music-branded events; Targeting Music, a panel about the winning strategies from music mogul Emilio Estefan and Target VP of Entertainment John Butcher; Approaching Brands for your musical product, from sponsorships to experiential marketing, the ins and outs of connecting with brands and marketers for maximum benefit; Case Study: Walmart Presents Acceso Total, about tracking growth and results from a unique performance partnership between label, artist and retail; and The Anheuser/Busch/Pitbull partnership: a case study.
The list of participants at the Marketing Exchange also included: Gustavo Lopez, UMLE’s EVO of Brand Partnership & Digital; Javier Farfan, Senior Director, Cultural Branding, PepsiCo; Jorge Plasencia, Chairman/CEO, Republica; Carlos Munoz, Senior Vice President/Group Account Director, Globalhue; Lily Juliano, National Hispanic Segment Manager, Verizon Wireless; Rick Marroquin, Lifestyle Agent, CAA; Elena Sotomayor, VP Event Marketing/Ideation/Sales, Cardenas Marketing Network; Erica J. Moreira, Attorney, AMP Law, PLLC; Javier M. Delgado-Granados, Marketing Manager, Multicultural Manager, Walmart; Julio Vega, VP of Latin Purchasing, Sales and Marketing, Music, Movies and Books, Anderson Merchandisers; and Rudy Beltran, Marketing Director, Anheuser Busch; among others.
Information about the conference can be found at www.BillboardLatinConference.com; follow us on Facebook: www.facebook.com/BillboardConferences and on Twitter: www.twitter.com/BillboardEvents.