Latin Grammys tap into social media to build buzz
MIAMI, FL – The Latin Recording Academy is using social media, traditional media relations, and street parties to promote the 10th anniversary of the Latin Grammys, to be held November 5 in Las Vegas. This is the first time the Latin Grammys used social media in its PR campaign, introducing Twitter and Facebook pages in August, and the awards show also launched its own separate Web site, not hosted through Grammys.com. To read the full story from PR Week click here.
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