Rogers & Cowan has been selected as agency of record by The Latin Recording Academy for the 12th Annual Latin GRAMMY Awards. The agency was selected for its expertise in media relations, strategic planning and social media in the Latin and mainstream entertainment space. The announcement was made today by Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy and Tom Tardio, Rogers & Cowan CEO.

Executive Vice President Maureen O’Connor will lead the campaign from the firm’s Los Angeles office along with Vice President John Reilly, Heather Lewandoski, Jessica Erskine and Nordhia Centeno.

The 12th Annual Latin GRAMMY Awards will be held at the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 10 and will be broadcast live on the Univision Network at 8 p.m. Eastern/7 p.m. Central. In addition, the broadcast also will be distributed internationally to more than 100 countries. For more information, please visit

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