While the digital revolution has given birth to exciting new forms of media that help brands reach their desired audiences, it has also exposed just how much some traditional U.S. ad agencies have failed to keep pace.

Technology is driven by innovation—and innovative talent is no longer found in just the U.S. This fact has put traditional agency models under tremendous competitive pressure from shops and talent found in international markets once considered “emerging,” but which now have filled their ranks with digital leaders.

One place to find the forward-thinking innovation that American brands demand is Latin America (LatAm). A new breed of digital talent has replaced barriers and stereotypes of what LatAm offers (think cut flowers and coffee).

In fact, U.S. agencies must adopt a new model of collaboration to avoid being washed over by the digital El Niño swelling just south of its borders.

Read the entire article at BrandWeek.

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