Lanza Group teams with Atlanta Braves to create new Salsa Fest
ATLANTA, GA – Hispanic PR and advertising shop The Lanza Group is teaming up with the Atlanta Braves and Turner Field to launch Salsa Fest. The newest event in the Lanza Group’s yearly celebrations of Hispanic culture will include local salsa groups, DJs, bands, and dance demonstrations. The salsa-centric event will take place at Turner Field Plaza at Monument Grove on March 21.
“Salsa is such an important part of the Latino culture, and has grown immensely in mainstream America,” says Lanza Group President Ralph E. Herrera. “We wanted an event to share with the Caribbean-Hispanic crowd and also salsa aficionados of all types.”
Salsa Fest is for all levels of interest, from the beginner to the experienced salsero. The stage area will feature local DJs and salsa bands playing throughout the afternoon. Salsa groups from around the Atlanta area will also be present, to give short lessons and exhibition dances to show off their talent. There will be a dance floor set in front of the stage for professionals, salsa performances and for the general crowd.
“The Braves are always striving for new ways to reach our fans,” said Hill Scott, Atlanta Braves Marketing Director. “Salsa Fest is a great way for us to reach our Hispanic fans and participate and appreciate the culture of the event.”
With several successful events such as Fiesta Atlanta and Fiesta Georgia in their previous experience, the Lanza Group is expecting attendance to be around 10,000.