Atlanta-based Hispanic PR and events marketing firm Lanza Group has secured Monster Energy as the sponsor for their Fiesta Georgia BMX stunt show.  Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage month with a day-long celebration of Latino culture and music festival in the Georgia International Horse Park, located in Conyers.

“Fiesta Georgia is a great way for us to connect with our customers and reach a new audience,” said Jose Gonzalez, National Latino Event Manager. “The positive crowd interaction with our BMX show, sampling and our brand ambassadors show us how valuable it is to be here.”

A festival tradition for the third year running, Monster will bring their BMX show to Fiesta Georgia. “La Experiencia Monster” features a who’s who of X Games competitors, performing a wide range of stunts, flips and more. Fans will be offered complimentary cans of Monster Energy, chances to interact with the stunt performers, and the Limited Edition Monster Girls Calendar. The show runs for 20 minutes every hour, with different elements exhibited from the professional riders, and new music.

Over 30,000 people typically attend Fiesta Georgia, celebrating Hispanic Heritage month, recognizing the contributions Hispanic Americans have made to the United State. Fiesta Georgia will include a full lineup of Regional Mexican artists, Latin food vendors, children’s entertainment, and crafts vendors. The 3rd annual Fiesta Georgia will take place Sunday September 19th, 2010 at the Georgia International Horse Park in Conyers, Georgia from 10 a.m. to 7 p.m.

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