Being Latino Lance Rios

NAME: Lance Rios, President & CEO
COMPANY: Being Latino
CONTACT: Being Latino on Facebook or by email:

Since its conception, Being Latino has already harnessed over 40,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Google Buzz, Twitter, YouTube and WordPress which collectively equates to over 95,000 in a year with a $0.00 budget.

What Lance Says…

About Lance

Lance Rios - Being LatinoLancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York City, soon after earning a Bachelor’s in Sports Management and Marketing from Bowling Green State University.

After witnessing the diversity of the Latino culture in the area, he decided that moving to New York would be more beneficial. He has finessed many talents through working in English and Spanish-language media and has recently developed a Facebook fan page called Being Latino. Since May, Being Latino has experienced tremendous and exponential growth with support from Latinos who care about discussing history, culture and social issues.