Marketing Maven, a bicoastal integrated marketing agency, announced that its launch campaign for client Woof Washer 360 was recognized as a finalist for a 2015 North American Excellence Award on February 2, 2016.
The Excellence Awards are a global brand rewarding outstanding achievements in PR and communications. Marketing Maven was among the North American Excellence Award Launch Category finalists including Gramercy Pictures and MasterCard. Southern Comfort was named the category Honoree.
“We are honored to be recognized for our measurable results for the launch of consumer brand Woof Washer 360 and to be among several iconic brands in the award category,” said Lindsey Carnett, CEO and president of Marketing Maven.
These awards honor companies and brands that have exhibited exceptional results in campaign development and management. Marketing Maven was contracted by R&H Direct to service and launch the Woof Washer 360 Campaign with PR and social media development and management. With their understanding of the product category and expertise in executing social media campaigns, the product demonstration video went viral and garnered almost 50 million Facebook video views in three days. The product completely sold out on www.woofwasher360.com with campaign results of a $24 to $1 ROI and $0.02 CPM.
With this award-winning combination of services, Marketing Maven is able to take an integrated approach to providing the right campaign management expertise to clients.