Kmart’s Latina Smart Gives Voice to ‘Blogueras’
Launches Blog Community as Marketers Realize Potential of Reaching Hispanics via Social Media
Marketers have put lots of effort into building social-media programs around key targets such as moms and youth. Now they’re turning their focus on another fast-growing, social-media-savvy segment: the Hispanic-blogger community.
This week Kmart kicks off its Latina Smart platform, built around five blogueras, after a soft launch in late April. Each of the five Latinas writes regular blog posts that run on both the Latina Smart Facebook page and on their own blogs, and engages in other activities such as Twitter parties and photo contests.
Read the entire article at AdAge.