Kellogg Company has launched its second Diversity & Inclusion Progress Report, detailing the company’s efforts toward building a diverse workforce reflective of the consumers it serves and the communities in which it operates.
Kellogg continues to see the benefits of leveraging diversity among its employees. Among these efforts, members of the company’s six employee resource groups (ERGs) are increasingly contributing to business results. For example, the Latino and African-American ERGs recently assisted with market research by providing feedback on television advertising geared toward consumers from these ethnic groups. After the research was completed, Kellogg introduced new TV spots developed specifically with ERG members’ feedback in mind.
Examples of other initiatives – along with Kellogg’s diversity strategy – are detailed in the Progress Report. The report also discusses the company’s Supplier Diversity program and other efforts to promote diversity and inclusion in the broader communities where Kellogg employees live and work. In particular, Kellogg has seen tremendous growth in its supplier diversity program in the last decade. In 2010, Kellogg spent $425 million on goods and services from minority- and women-owned businesses, an approximately 8-fold increase since 1999.
As a testament to this progress, Kellogg has recently received several national recognitions, including being named one of the “25 Noteworthy Companies for Diversity” by DiversityInc. The company was also recognized as one of the “2011 Best Places to Work for LGBT Equality” by the Human Rights Campaign.
The full 2010 Kellogg Company Diversity & Inclusion Progress Report is now available online at www.
Additional details about Kellogg Company’s diversity strategy, along with information about other workplace initiatives – including talent management, employee safety, and employee health and wellness – may be found in its Corporate Responsibility Report at www.kelloggcompany.com/CR.
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