Doble will lead multilingual branding, content creation and social media campaigns for firm’s growing client roster.
Schwartz Media Strategies has added marketing executive Katherine Doble as Director of Digital Media and Branding. Doble will lead the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients.
Doble brings more than a decade of experience as an award-winning content producer, journalist and social media strategist, having created and managed multilingual campaigns for AT&T, Coca-Cola, Heineken, Ford Motors, Ritz, Chips A’Hoy and Swarovski. She most recently served as CEO of Miami-based branding and marketing firm Siren Marketing, where she developed campaigns targeting U.S. Hispanic audiences on behalf of national brands.
Under Doble’s leadership, Schwartz Media Strategies’ digital practice will create original content ranging from videos and custom-published magazines, to blog posts and graphics. The group will also oversee management of social media platforms, influencer relations and website development.
“Consumers are gathering news and information from a variety of sources and digital platforms are the fastest-growing segment of the media landscape,” explains Tadd Schwartz, president of Schwartz Media Strategies. “Our clients are looking for new ways to connect with their audiences, and the methods for engagement continue to multiply. In the end, all roads lead back to developing credible content and creative tactics, which is Katherine’s sweet spot.”
Doble is active in the marketing industry and the local community. She has presented at numerous conferences across the country, including Hispanicize and Social Media Week. She is a Girl Scout troop leader and the creator of “Getting Social with Social Media,” a workshop that educates young women about digital safety. She graduated from Florida International University.