The themes of Kaiser Permanente’s latest installment of its award-winning Thrive advertising campaign , which debuts today across TV, radio, online, print and outdoor platforms in markets throughout the country, is about health not being an industry, but a lifelong cause. The Thrive campaign has been widely recognized throughout the marketing and advertising space. Over the past decade, the campaign has garnered eight Gold Healthcare Public Relations and Marketing Association (HPRMA) awards, and more than 11 ADDY Awards in various categories. The multi-year Thrive campaign was created in partnership with advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004. Television, print and outdoor versions of the ads will appear in English and Spanish throughout the states where Kaiser Permanente provides health care services: California, Hawaii, Colorado, Oregon, Washington, Virginia, Maryland, Georgia and the District of Columbia. “The new Thrive campaign illustrates our core beliefs as an organization and represents our goal of a long, healthy, thriving life for each of our members and for the communities we serve,” said Christine Paige, senior vice president of marketing and digital services at Kaiser Permanente. “The ads focus on Kaiser Permanente’s 70 years of leadership in promoting total health, and reinforce our promise to be the trusted health partner for our members.” The stories told in the campaign feature individuals and families at all stages of life – of varying age, race, abilities and background.
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