Karla Fernandez Parker, a brand engagement expert, has announced the rebranding of her agency, K. Fernandez Marketing, to reflect the agency’s Total Market and Hispanic marketing expertise in multicultural advertising, brand positioning and cultural training. K. Fernandez & Associates was launched in 1996 as a full-service Hispanic advertising agency to address the needs of corporate brands seeking to specifically target and advertise to the Hispanic market. Over the years, the agency has evolved into a Total Market and Hispanic marketing resource — going well beyond the role of advertising by providing leadership and strategy for brand positioning, competitive insights, category usage, cultural training, and price point strategy. “It was time to re-brand the agency to better reflect who we are, what we offer and our specialized expertise in today’s multicultural world,” said CEO & President, Karla Fernandez Parker. “Our new tagline: “In-Culture Brand Engagement,” really says it all. We are helping clients tackle
the complexities of the New Texas and beyond as a one-stop shop to get the best team, right ideas and turn-key execution.” K. Fernandez Marketing (KFM) is a female, minority-owned marketing and multicultural advertising agency based in San Antonio, with a satellite presence in Austin, the Rio Grande Valley and partner agencies on the East Coast and West Coast. The agency has handled multiple general and Hispanic market advertising campaigns for clients such as Germania Insurance, Texas C.A.S.A., Melrose Family Fashions, Legacy Home Healthcare, DolEx Dollar Express, Texas Association of Realtors, Buffalo Wings & Rings, National Episcopal Church, United Healthcare and Brownsville Public Utilities Board. To read more, click here.