Justfab Inc. Enlists VPE for National Hispanic Public Relations Campaign
VPE Public Relations today announced that JustFab Inc. has retained VPE Public Relations for a national public relations campaign targeting Hispanic women that will launch in October. JustFab Inc. is leveraging VPE’s services for the development of a public relations strategy, media outreach and media event coordination.
“VPE Public Relations brings the breadth of experience in working with major national brands and the Latina segment that we sought to assist us in this initiative,” said Alice Chung, director of public relations for JustFab. “We are excited to be bringing on VPE’s team and tapping into their expertise in targeting the Hispanic market.”
“We are excited to represent JustFab Inc., who has been an innovator in fashion e-commerce since the company’s founding in 2010,” said John Echeveste, principal at VPE Public Relations. “As JustFab grows and evolves its Hispanic marketing and public relations initiatives, we will work hand-in-hand with them to assist in executing their vision.”
Founded in 2010, JustFab Inc. is a lifestyle fashion company that offers an engaging and personalized shopping experience through its portfolio of brands including JustFab (www.justfab.com), FabKids (www.fabkids.com), ShoeDazzle (www.shoedazzle.com), and Fabletics (www.fabletics.com). JustFab continues to change the way women shop for fashion all over the world, giving millions of members in the US, Canada, Germany, the United Kingdom, France and Spain the celebrity treatment every month as they receive a new and customized selection of shoes, handbags, jewelry and denim. FabKids is a leading children’s apparel brand that offers busy parents a new way to keep growing kids in stylish, affordable and ready-to-play outfits. Launching in October 2013, Fabletics will offer high quality athleticwear and accessories for today’s active woman.
Celebrating its 25th anniversary, VPE is one of the industry’s most established Hispanic-owned public relations agencies. The agency serves as national Hispanic agency of record for well-known brands such as McDonald’s, Verizon Wireless, Disneyland, and Southern California Edison. The firm is consistently ranked by the Los Angeles Business Journal and PR Week among the 20 largest independent Los Angeles-based public relations agencies.