Latin rock superstar Juanes and Hard Rock International today announced the launch of the limited-edition Juanes Artist Spotlight Merchandise, benefiting the singer’s Fundación Mi Sangre. The exclusive line, a partnership between the multiple Grammy® and Latin Grammy®-winning superstar and the global entertainment brand, includes a collectable pin and a men’s and women’s t-shirts – all featuring an original design by Juanes.
“Hard Rock’s Artist Spotlight program gives me the perfect platform to continue to spread Fundación Mi Sangre’s message of peace,” said Juanes, a 2-time GRAMMY and 19-time LATIN GRAMMY winner. “Hard Rock’s Juanes Artist Spotlight merchandise will raise international awareness and funds for my own Mi Sangre Foundation, which protects children’s rights, promotes peace and social change, and reinforces responsibility for one’s community.”
Fifteen percent of the retail price from sales of Hard Rock’s Juanes Artist Spotlight T-shirts and collectable pin benefits the singer’s Fundación Mi Sangre. As a recognized peace ambassador and global activist, Juanes founded the Mi Sangre Foundation in 2006 to raise funds and awareness against the use of anti-personnel mines – both in Colombia and across the world – and to help care for the injured by providing prosthetics, wheelchairs and rehabilitation to those in need. In addition to working toward the termination of dangerous mines, the Mi Sangre Foundation provides education, from preschool to vocational training, as a means of deterring children and youth from violence.
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