Sandra Alfaro, Managing Director of Wing, Grey’s leading full-service agency focused on Hispanic consumers, today announced that Jose “Pepe” Aguilar has joined Wing as Chief Creative Officer. Sandra Alfaro said, “Pepe Aguilar is a highly respected, incredibly talented creative leader and team builder. We are delighted to welcome him to Wing and look forward to the contributions he will make to our continued growth.”

Andreas Dahlqvist, Chief Creative Officer of Grey New York said, “During his years at Grey, Pepe has pushed the boundaries with big, powerful ideas across channels that break new ground in brand experience. He will be a huge creative asset for Wing’s clients.”

Pepe Aguilar brings more than 20 years of experience to his new role, including 13 years at Grey. He joined Grey in 2003 as Group Creative Director of Grey Mexico. Three years later, he was appointed General Creative Director of Maruri Grey Ecuador. During his tenure, the agency won 20 new clients and maintained its position as the most awarded agency of Ecuador in international festivals. In 2010, Aguilar assumed the role of General Creative Director of Grey Peru and contributed to its significant growth and creative success. In 2012, he returned to Grey Mexico as Creative Vice President, winning 14 new business pitches. In addition, Grey Mexico was named Effie “Agency of the Year” in 2016 and won 6 Cannes Lions in 2015, becoming Mexico’s most awarded agency. Aguilar has built brands across every category and channel, working with clients including Coca Cola, Ford, Gerber, Bacardi, GlaxoSmithKline, Heineken, Honda, Kimberly Clark, Nike, Nestlé, Novartis, P&G, Sony and Walmart, among many others. The teams he has led have been recognized and awarded at festivals such as Cannes Lions, London Festival, FIAP, Circulo de Oro, Ojo de Iberoamerica and the Effie Awards. A graphic designer, Pepe Aguilar graduated from the Anahuac University.  

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