WASHINGTON, DC –  El Paso Hispanic marketing pro Jose Luis Lopez, president of Lopez Marketing Group has been named to the board of  the Hispanic Hotel Owners Association (HHOA), a rapidly growing non-profit organization that seeks to increase Latino ownership of hotels. Jose Luis Lopez - Lopez Marketing Group

“Jose Lopez is a highly active and visible member of the Hispanic community who can help HHOA identify and reach out to new potential hotel investors,” said Angela Gonzalez-Rowe, founder and president of the Hispanic Hotel Owners Association.  “We expect (Jose) to play a key role in our outreach initiatives to increase the presence of Latinos in the hospitality industry.”

Lopez is founder and president of Lopez Marketing Group, Inc., an integrated marketing and public relations firm based in El Paso, Texas.  During his career in consumer marketing, he spent more than 15 years in El Paso supervising advertising campaigns for such national companies as Nabisco, Kimberley-Clark, Procter & Gamble, Quaker Oats and Pepsi.  Prior to founding his own firm, he was responsible for regional marketing for Coca-Cola Foods Division. A civic activist, Lopez currently serves on the boards of the El Paso Hispanic Chamber of Commerce Education Development Foundation and the USHCC (U.S. Hispanic Chamber of Commerce), is past chairman of the El Paso Hispanic Chamber of Commerce and is former committee chair of the United Way.

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