Intern – Marcom |
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| Department: | Marketing Communications |
| Location: | USA – Scottsdale, AZ |
| Budgeted for Relocation: | No |
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Description |
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| Are you a junior or senior with a GPA of 3.0 and above and looking for a great summer internship?
Fender Musical Instruments Corporation (FMIC), the world’s foremost manufacturer of guitars, amplifiers, and related equipment is looking for a Marketing Communications Summer Intern. We’re looking for a student who is passionate about music and Fender instruments to serve as an integral and productive part of our team. You will be assigned multiple projects on an ongoing basis and be asked to contribute to our strategic initiatives. This position offers a unique and well-rounded opportunity to learn about several aspects of Marketing Communications including Public Relations, Social Media, Online Marketing, Web Content, Promotions and Consumer Insights. The ideal candidate for this position is a smart, creative and motivated individual with excellent oral and written communication skills. We operate in a fast-paced environment and are therefore looking for someone who is comfortable with multi-tasking and who is detail-oriented. Responsibilities GENERAL Provide competitive analysis across web, social, PR, video, online marketing efforts Participate in MarCom creative briefs Assist with recording metrics for our MarCom reports
WEB/SOCIAL MEDIA CONTENT Write feature news pieces and blog content across FMIC web properties Contribute to FMIC social media overall strategy and content plan Assist with moderating product ratings & reviews Monitor FMIC social media properties for consumer feedback
PUBLIC RELATIONS Assist with media interaction, donation and sponsorship requests, media clipping/monitoring services and media databases Draft internal and external public relations materials; will include new product news releases, event media advisories and post-event photo news releases Support marketing, public relations, community relations and business affairs campaigns and events
MULTIMEDIA Help catalog & archive video footage Organize, label & edit photos Create FMIC photo galleries
COPYWRITING Provide Eblast copy Provide video descriptions Provide contest/promotional copy Provide product copy for catalog and web needs Proofreading
PROMOTIONS Contribute new ideas to the FMIC promotional calendar Assist with contacting contest winners and fulfilling prize packages
REQUIREMENTS A full-time undergraduate student currently going into their junior year or senior year with a GPA of 3.00 or above Major in Marketing, Communications or related fields Excellent written and oral communication skills. (Writing samples required) Solid knowledge & usage of key social media platforms Strong Microsoft Office skills A basic knowledge of Fender guitars and /or love of music is a plus Must be punctual and dependable
This internship is paid (minimum wage) and will require approximately 40 hours a week. The hours are 8:00 am to 5:00 pm Monday – Friday. The internship will last approximately 3 months.
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, Takamine®, Guild®, EVH®, Ovation®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com.
KMCMusicorp, a division of FMIC, is a leading manufacturer and distributor of musical instruments, accessories and stage lighting equipment, whose brands include Gretsch® Drums, Gibraltar® Hardware, Latin Percussion®, Toca® Percussion, Sabian® cymbals and MBT™ Lighting, among others. For more information, visit www.kmcmusicorp.com.
Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor. |
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