Midwest food and drug retailer JEWEL-OSCO is hosting a VIP cultural reception for three social agencies serving Latinos in Chicago as part of a CSR program to celebrate Hispanic Heritage Month.  

JEWEL-OSCO’s “Sabor de la Herencia Hispana” (Taste of Hispanic Heritage) is dedicated to recognizing the continuous efforts and outstanding contributions made by leaders from the civic, business and non-profit sectors of the community. The event will also highlight the unique flavors and richness of Latin cuisine, by showcasing exclusive dishes developed by culinary students from Chicago’s St. Augustine College. The students will put their creativity and imagination to the test and develop signature Latin-American recipes that incorporate an array of Hispanic vendor products.

“We are proud to observe Hispanic Heritage Month with an event that celebrates the culture and traditions of the Latino community,” said JEWEL-OSCO President, Keith Nielsen. ” ‘Sabor de la Herencia Hispana’ supports the culinary talent of Hispanic youth and recognizes the exceptional contributions of this community.”

During the VIP reception, JEWEL-OSCO will honor three social service agencies for their efforts and their commitment to enriching the Hispanic communities they serve. This year, JEWEL-OSCO will award a total of $15,000 in grants to Association House, Namaste Charter School and The Resurrection Project. The work of these organizations reflects JEWEL-OSCO’s pledge to support initiatives that mirror the company’s charitable giving strategy, which focuses on three areas – Hunger Relief, Nutrition Education and Environmental Stewardship.

The reception will also serve as an opportunity for JEWEL-OSCO to underscore its long-term business relationship with Latino vendors, by recognizing Goya Foods with the 2010 Vendor of the Year Award. As the largest Hispanic-owned food company in the United States, Goya Foods offers a variety of authentic Latino products at JEWEL-OSCO stores.

In addition to the reception, JEWEL-OSCO will celebrate Hispanic Heritage Month with a series of in-store “Sabor de Jewel” (Taste of Jewel) culinary events that will feature authentic Latin- American recipes. For more information about participating store locations and dates, please visit www.sabordejewelosco.com.