JCPenney launches into Hispanic Heritage Month with celebrity fashion show and Fiesta 2009 family festival

PLANO, TX – JCPenney continued celebrating its new store in Manhattan on 33rd Street and 6th Avenue with a presentation of its latest in Fall styles with a Fall fashion show featuring Greidys Gil, Univision’s 2009 Nuestra Belleza Latina (Our Latin Beauty) winner and the six show finalists at People en Español magazine’s Fiesta 2009 in NYC’s Central Park this past Saturday, September 12.

The Fiesta 2009 family festival offered families a fun-filled day of entertainment including performances by celebrated Latin artists and a JCPenney Fall Fashion showcase with a sneak peak at JCPenney exclusive designer brands, all at affordable prices, such as ALLEN B. by Allen B. Schwartz, nicole by Nicole Miller and their newly launched men’s line JOE Joseph Abboud, among many others. Throughout the day, attendees also visited the JCPenney tent and participated in free consultations by fashion experts, photographs with the Nuestra Belleza Latina finalists, and the chance to win a JCPenney gift.