Retailer Dropped Parent Saatchi & Saatchi but No Changes for $46M Latino Business
JC Penney is keeping its U.S. Hispanic agency Conill even as the retailer ends its five-year relationship with Saatchi & Saatchi and adds other agencies to its roster. Conill, 100% owned by Saatchi & Saatchi, was appointed to JC Penney’s $46 million U.S. Hispanic account last year in a move by the retailer to consolidate its business.
A JC Penney spokeswoman confirmed by email on Thursday that Conill will continue to be one of the company’s agency partners, in charge of handling its Hispanic business.
Read the entire article at Ad Age.