Today, Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services. Javier directs, designs, and implements Comcast’s multicultural services vision and strategy across all Xfinity products.

Since joining Comcast in late 2014, Javier and his team worked closely with the product team to lead the company’s bicultural transformation initiatives, including the launch of the X1 bicultural experience, a first of its kind TV viewing experience that gives bicultural families more choices in how they consume TV and movies in the home.

Prior to joining Comcast Cable, Javier served as the General Manager of Yahoo’s U.S. Hispanic business and led monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses. During his eight years there, he also served as the Senior Director of Marketing Solutions for Y! Hispanic Americas leading the organization responsible for digital branded entertainment and display advertising solutions in the region.

Javier holds an MBA from The Wharton School of Business, an MA in International Affairs from the University of Pennsylvania and a BS in Civil Engineering from Universidad de Los Andes (Colombia).

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