Non-Profits and charity groups serving Latinos have until January 17 to nominate themselves to be the subject of the “El Buen Pitch” competition that culminates at Hispanicize 2013 (, the largest annual gathering of Hispanic marketers, media, bloggers, agencies and entertainment professionals. Hispanicize 2013 (#Hispz13) will be held April 9-13, 2013 at the Eden Roc Hotel on Miami Beach.

“El Buen Pitch” is a trailblazing, “The Apprentice”-style competition where agencies compete to create the best marketing plan for the selected organization. The non profit or charity chosen to be the subject of “El Buen Pitch” will receive extraordinary national attention for its cause and will also be the recipient of national media coverage, comprehensive marketing plans from top notch Hispanic marketing agencies and pro-bono advertising media space donated by media partners of Hispanicize 2013.

Non-profits and charities can nominate themselves for “El Buen Pitch” by filling out the simple form at

Once the organization is selected, the “El Buen Pitch” advisory board of Hispanicize 2013 will work with the organization’s leaders to prepare a creative brief and invite Hispanic marketing agencies to submit an entry form with a dynamic description (500 words or less) of how they would help this charity with its marketing.

In February the Hispanicize 2013 advisory board will select 10 semi-finalists that will submit a final, more thorough proposal with detailed strategies, tactics, timelines and budgets. Three finalists will then be announced during the first week of March and invited to pitch before a distinguished panel of judges at Hispanicize 2013.


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