Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music’s most prominent power couples, often working together in myriad projects. Now, the two artists will apply their combined star power to the launch of his-and-hers contemporary “lifestyle brands” for Kohl’s Department Stores.
The Lopez and Anthony brands will initially launch women’s and men’s apparel and accessories and may expand into other products. MESH, a division of LF USA and a partnership between LF USA and Star Branding, will sub-license the two brands exclusively to Kohl’s. Tommy Hilfiger and other partners own Star Branding.
The products will be available in Kohl’s stores nationwide and online beginning in fall 2011.
Read the entire article at Brandweek.com.