INVISION Inc., a provider of multi-platform advertising sales software, is pleased to announce the launch of NUVOtv, the premier English-language Latino entertainment network, onto its end-to-end sales and traffic solution DealMaker Crossroad.
“Working with INVISION will allow us to transition from a multiple vendor sales & traffic operation to a single partner,” said Mike Roggero, CFO & COO of NUVOtv. “We see this move as helping the network meet its business needs and improve management of our television advertising inventory while delivering key operational efficiencies.”
This solution enables television & media companies to manage the entire advertising sales ecosystem across multiple properties, channels and platforms, as well as all types of media—including TV, radio, cable, digital display and mobile—from one single system.
The industry’s best integrations with third-party vendors such as GRiP-it!, SIMS and Miranda iTX amplify the efficiencies gained with using DealMaker Crossroad for clients.
“We are seeing a growing trend in clients looking for a single, end-to-end software solution to manage the entirety of their advertising sales business from sales to traffic to finance to meet the dynamic needs of the marketplace,” said Steve Marshall, co-founder & CEO of INVISION. “DealMaker Crossroad checks all of those boxes with its ability to bring sales and traffic together into one seamless workflow. It offers powerful inventory forecasting and management which integrates program and selling titles, providing true on-the-log avails reflecting overlaps and real-time no overnight batch jobs.”