INVISION Announces Partnership with Rentrak for More Precise Media Measurement
INVISION, Inc., a proven provider of multi-platform advertising sales solutions for the media marketplace, announced a partnership with Rentrak, a leader in measuring movies and TV everywhere, to integrate advanced demographics into DealMaker, INVISION’s integrated suite of ad management, optimization and analytical products. INVISION also announced the release of a new application called ProPost, which will allow clients to better manage and visualize the performance of their campaigns.
“INVISION is moving quickly to harness innovative technologies and forge strategic partnerships that will help us provide unique, adaptable solutions for our growing range of customers,” said Steve Marshall, co-founder and CEO of INVISION. “Through our partnership with Rentrak, INVISION’s customers will now have access to advanced audience data, going beyond age and gender demographics, transforming their ability to maximize revenue. We are also pleased to introduce ProPost, an integrated campaign effectiveness application. This easy-to-use tool with innovative visualization features will simplify and consolidate the manual, often painstaking, process of tracking campaigns and addressing trouble spots.”
“We are looking forward to partnering with INVISION and integrating our TV currency with their tools to maximize ad sales,” said Rentrak’s Corporate President Cathy Hetzel. “We both share the same philosophy that advanced targeting leads to effective planning and client success.”
In partnership with Rentrak, INVISION will integrate advanced data metrics directly into its DealMaker product suite to support intuitive and more precise media measurement. The partnership will give customers the power to use ‘bigger’ data to accurately measure and better monetize ‘smaller’ units, allowing for a strong and flexible competitive advantage in the market.
With ProPost, INVISION customers can visualize the performance of their deals without manual intervention and hone in on problem areas in seconds by identifying both under- and over-delivery. The application integrates with the core of advertising sales ecosystems, providing vital assistance with order management, traffic and CRM. Intuitive and easy to use, ProPost data can be viewed from multiple perspectives, from a single account executive to a nationwide sales team.
Learn more about INVISION’s partnership with Rentrak and its new ProPost technology by visiting INVISION in the CABLENET SPACE at The Cable Show.
INVISION will be providing demonstrations of ProPost and all of its solutions for media companies at the 2014 Cable Show in the CABLENET SPACE April 29 – May 1.
About Rentrak Corporation
Rentrak is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for Video on Demand and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit http://www.rentrak.com.
INVISION, Inc. is a provider of multi-platform advertising sales solutions to the media industry. INVISION’s systems are trusted by top media content providers to manage over $13 billion in advertising revenue each year. INVISION develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators, radio stations, digital publishers, and Hispanic-focused media. With offices in New York, Atlanta, and northern Virginia, INVISION’s clients include: Azteca America, BET, Bloomberg, Bravo, CNBC, DISH, DIRECTV, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Univision, Warner Bros. and The Weather Channel.