­ iNSPIRE!, one of the nation¹s leading independent advertising agencies specializing in total Latino marketing, announced
today that Matt Reyes has officially joined the team as Director of Digital & Social Strategy. Matt will lead social and digital campaign
development for clients such as Tecate, Indio, and Sprint reporting to iNSPIRE! President, Lonnie Limon.

We have been watching Matt grow brand and organizational social footprints, breaking through the social clutter since his days at Voto
Latino,² said Lonnie Limon, President of iNSPIRE!. ³His understanding of the total Latino consumer and how to engage client audiences digitally in real-time, make him an invaluable asset.²

Matt is joining iNSPIRE! post four years at LatinWorks where he planned, produced and implemented digital and social strategies for Target,
Chevrolet, Aio, Mars Inc. portfolio (M&M¹s, Twix, Snickers), Anheuser-Busch, InBev (Bud Light, Budweiser), Jack Daniel’s, PepsiCo
portfolio, Lowe’s, Kimberly Clark, Jamba Juice, Heinz Ketchup, Humana Vitality, Texas Lottery, and Domino’s Pizza.

I am truly excited to get to lead the next generation of social strategy for a growing team that¹s already turning heads,² said Matt Reyes.