Inmar today announced that it will host a webinar, “Understanding and Engaging Hispanic Shoppers,” at 2:00 p.m. Eastern Time on Tuesday, August 19. Devora Rogers, Senior Director, Retail Marketing Insights, and Nicole Steward-Streng, Shopper Insights Manager, will present the webinar.

As the marketplace further fragments and becomes increasingly diverse, the importance of Hispanic shoppers is increasing as quickly as their spending power. Inmar’s presentation will explore several significant attributes of this group – including media preferences, content usage/influence, promotion response rates, in-store reaction to supply chain issues and how they engage with the healthcare industry. Attendees will gain insight into reaching these shoppers, moving them to purchase and retaining their loyalty.

“Successfully penetrating the Hispanic market will create tremendous business development opportunities,” says Rogers. “But, in order for brands and retailers to generate conversion, they must truly understand what is required to engage with this unique and digitally enabled shopper segment,” adds Rogers.

In her role as Senior Director, Retail Marketing Insights, Rogers plays an instrumental role in growing Inmar’s behavioral analytics business unit – helping clients better understand, and engage, shoppers. Prior to joining Inmar, she was Group Director at Interpublic Group’s Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase.

Steward-Streng is a member of the Inmar Analytics team, and brings years of experience in social science and policy research to Inmar’s quantitative shopper research. A certified Project Management Professional, she has a strong background and extensive experience in sociology/demography, survey development and project management. As Inmar’s Shopper Insights Manager, Steward-Streng supports client management and leads survey development and analysis.

For more information on the webinar, please click here

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