Hispanics are Increasingly Online and Engaging in Print and Digital Content

impreMedia, a Hispanic news and information company, reports double-digit growth in readership for its weekly publications, El Mensajero, La Raza and La Prensa. Its portal, impre.com, and its newspaper websites also reported a substantial increase in unique visitors and page views.

According to Scarborough’s 2010 R2 Hispanic custom study, San Francisco’s El Mensajero’s monthly readership increased 11% while Chicago’s La Raza grew an impressive 10% compared to 2010 R1. Orlando’s La Prensa also saw an increase of 10% in its monthly readership.

“Readers are looking for unique, quality content that is both engaging and informative and that’s exactly what we provide them,” stated Monica Lozano, CEO of impreMedia.

Founded in 1987, El Mensajero serves San Jose, Oakland, and 11 surrounding cities in the San Francisco Bay area. The newspaper was awarded the “Best Spanish Language Weekly” by the National Association of Hispanic Publications. The recent data release places El Mensajero’s monthly audience at 145,302, an increase of 11%.

La Raza serves the Chicago market and has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was named by Editor & Publisher as one of “Ten That Do It Right.” The recent data release places La Raza’s monthly audience at 403,634, an increase of 10%.

La Prensa connects with reader in Florida.  The recent data release places La Prensa’s monthly audience at 109,191, an increase of 10%.

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