Expanded content, interactivity and social tools expected to deepen engagement and benefit advertisers
impreMedia has relaunched its websites with improved content, navigation and multimedia features. Among the improvements, consumers will find more content (updated every four minutes), enhanced video offerings, deep content channels based on user interests, more social engagement tools, photo galleries, local guides, coupons and advertising offers, weather and traffic information, as well as enhanced capabilities for mobile users.
The redesign comes after a year of tremendous growth in audience and engagement across all impreMedia properties. The full network of sites showed a 191% increase in unique visitors over the past year.
“We have made substantial progress over the past year, and this relaunch should result in increased traffic, time on site and user engagement,” stated Monica Lozano, CEO of impreMedia. “It will also provide advertisers with the opportunity to better reach our target Hispanic audiences.”
Advertisers will have increased opportunity to reach customers based on their desired profiles through behavioral targeting tools and social media.
As part of the relaunch, impreMedia will introduce their election site “Voto 2012” which includes candidate profiles, special features, breaking news, statistics, opinion and commentary, blogs, and daily polling. In addition, impreMedia is collaborating with Latino Decisions on national voter surveys throughout the year and is organizing town halls in key swing states in partnership with NALEO.
impreMedia is heavily promoting the new websites through billboards, bus sides, radio, social media, web campaign, and its own print and online properties.
impreMedia.com will serve as the national gateway to its local brands that include: www.laopinion.com , www.eldiariony.com , www.laraza.com , www.laprensafl.com , www.elmensajero.com , www.rumbotx.com , and www.vistamagazine.com .