impreMedia Launches Club Digital to Close the Digital Divide
To help close the Digital Divide that disproportionately affects Hispanic families in America, impreMedia is launching Club Digital, the nation’s most comprehensive bilingual, multimedia Internet training program.
Club Digital’s summer pilot program will reach nearly three million Hispanics in California. The program launches August 1st with an extensive 30-day multimedia Internet training program in select impreMedia publications, including La Opinion, La Opinion Contigo and El Mensajero, and a network of community-based partnerships. Club Digital will provide a free opportunity for Californians to learn basic Internet skills. The program also includes an interactive bilingual website, www.laopinion.com/clubdigital, updated daily throughout August with new training lessons.
Training lessons will cover a range of topics including Internet basics, Internet safety, online employment, education and health care opportunities. All lessons will be available on Club Digital’s bilingual website with many lessons accompanied by entertaining step-by-step instructional videos.
While the adoption of broadband technology is steadily expanding across the nation and in California, and people increasingly use cell phones to go online, there are still vast differences among various ethnic and socio-economic groups, according to a 2011 statewide survey on Californians and Internet Technology by the Public Policy Institute of California.
Club Digital has been made possible through a partnership with impreMedia, AT&T, CETF, and Dewey Square Group.
The California pilot program is the first step in a nationwide campaign. Club Digital will expand nationally in January 2012, and will reach more than 9.4 million Hispanics across several major U.S. cities.